How Louvre Abu Dhabi is shaping global fashion

Copy: The National, June 201

>> Picture the scene. A young hipster is stopped on a New York street and complimented on his T-shirt, a rather fetching shade of grey. He’s secretly pleased, but a little creeped out – even more so when it’s explained to him that his impressive garment was in fact inspired by an unfinished building in Abu Dhabi.

So the colour of a museum not even built yet, thousands of miles away, is influencing global fashion trends. It sounds ridiculous – but it’s absolutely true. This season, one of the world’s best-known fashion labels, Jockey International, took its cue from artists’ impressions of Louvre and Guggenheim Abu Dhabi, matched the colours and put these new shades at the centre of their current line

Read more:

Be first to comment