Missing the massive benefit concert? No, me neither. They seem like relics of a bygone era. But it doesn’t mean that huge, band-based fundraising has died – like most things it’s gone online, as I found out when I spoke to Save The Children’s Steve Sidebottom about their new campaign, I’m Gonna Be Your Friend.
“What online campaigning can offer is an amazing way of reaching a very large number of people very quickly. That’s important when you consider the urgency of the situation in east Africa.”